“Patterns of Mass Media coverage of science and technology: Hoopla Theory and Beyond”
Eric Abbott (Greenlee)
Thursday, September 29, 3:40-5:00 p.m.
310 Carver Hall meeting room
Mass media coverage of scientific innovations and controversies tends to follow regular patterns, both in terms of volume of coverage, tone, and sources used. Hoopla theory suggests that scientific innovations often begin with a spurt of highly positive coverage, followed by a gradual decline in coverage that is characterized by more negative information. The presentation will examine coverage of both scientific controversies and innovations, and will compare how hoopla theory and other theories explain them.